Journal

Thinking out loud.

On brand, digital, and the hospitality properties that do it properly.

A quarter century of a bad website. And they're not alone.
April 2026

A quarter century of a bad website. And they're not alone.

I found a hotel on the Wayback Machine that has had a website since 2000. In twenty-six years it has never been good. The property is exceptional. The website has never come close to saying so.

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